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S A M ' S C L U B R E B O O T
role: creative direction
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We're changing things up, and it's not just a logo refresh. It's time to reinvent ourselves so we can better serve our members and deliver our brand promise – Expect Something Special. Our new design system is at every member's touchpoint, driving brand consistency and reinforcing our new brand identity – making Sam's Club more recognizable and memorable than ever.
N E W B R A N D I N G
O L D
O M N I - C H A N N E L D E S I G N S T Y L E G U I D E
A P P S T O R E
I N - C L U B
![Mask[1]_Page_3.jpg](https://static.wixstatic.com/media/c118a0_a9f28c10584148528a6770a83037474f~mv2.jpg/v1/crop/x_165,y_431,w_3375,h_1625/fill/w_775,h_373,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Mask%5B1%5D_Page_3.jpg)
M E M B E R S H I P
M A S T E R C A R D
P L C C
S H I P P I N G B O X & T A P E
art direction + design: andy laushman, mae garcia, maggie gilky, marwan freij, pichai piyapongdacha
copy: monica rettke, jess kenny
agencies: denstu, elkins, north american
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