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T H E S P R I N G B E A U T Y E D I T
role: creative direction
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Celebrating the youth purchasing power and connecting brands with the right audience, we present – The Spring Beauty Edit!
With Gen-Z lingo, interactive elements, social content and trending products, this insight-driven creative is the face card of the season.




art direction: mae garcia / design: vu chu
copy: sherissa go
video production: vox
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