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T H E F E U D
role: creative direction
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Hugh and Ryan are bringing the humor of their well-known, years long, friendly feud to Sam's Club and do some good this Holiday (2020). This social-led omni channel campaign is putting their popularity to the test once and for all – "let's see who can sell their product better at Sam's Club and bring the winning prize to their charity!"
Members can join The Feud by voting or purchasing Hugh's or Ryan's product. And, perhaps a surprise Zoom call from the winning man!
art direction: mae garcia / design: stacy sibley
content direction: monica rettke / copy: jess kenny, molly dimick
video production: ryan's video / agencies: black retail, merkle
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