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B E L I E V E T H E H Y P E
role: creative direction
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Of course we love everything we offer – from fresh groceries to the most convenient ways to shop.
But don't take our word for it, take it from our members. Believe the hype and hear what they have to say. And frankly, we couldn't say it better ourselves in this social-first acquisition campaign.





art direction: mae garcia, lorena frias / design: taylor fulwiller
content direction: monica rettke / copy: jess kenny, kate niekerk
agencies: prisma, zimmerman
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